The colour of gender stereotyping.

  title={The colour of gender stereotyping.},
  author={Sheila J. Cunningham and C. Neil Macrae},
  journal={British journal of psychology},
  volume={102 3},
Despite legislative attempts to eliminate gender stereotyping from society, the propensity to evaluate people on the basis of their sex remains a pernicious social problem. Noting the critical interplay between cultural and cognitive factors in the establishment of stereotypical beliefs, the current investigation explored the extent to which culturally… CONTINUE READING