The chilling effects of network externalities

@inproceedings{Goldenberg2010TheCE,
  title={The chilling effects of network externalities},
  author={Jacob Goldenberg and Barak Libai and Eitan Muller},
  year={2010}
}
the Area Editor, and two anonymous reviewers for a number of helpful critiques and suggestions. Abstract Conventional wisdom suggests that network effects should drive faster market growth due to the bandwagon effect. However, as we show, network externalities may also create an initial slowdown effect on growth because potential customers wait for early adopters, who provide them with more utility, before they adopt. In this study, we explore the financial implications of network externalities… CONTINUE READING
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