The celebrity chef phenomenon: a (reflective) commentary

  title={The celebrity chef phenomenon: a (reflective) commentary},
  author={Anastasios Zopiatis and Yioula Melanthiou},
  journal={International Journal of Contemporary Hospitality Management},
PurposeThis paper aims to explore the nature of the celebrity chef phenomenon and its impact on the contemporary hospitality industry, to both enrich current knowledge on the topic, as well as inform future research endeavors.Design/methodology/approachThe study was based on a narrative literature review of secondary data sources, namely, academic literature and industry-related articles, and video data collected from popular video-hosting websites.FindingsDespite the vast popularity of… 
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