The business of personalization: experience with personalization of Yahoo!

@article{Manber2000TheBO,
  title={The business of personalization: experience with personalization of Yahoo!},
  author={Udi Manber and Ash Patel and John Robison},
  journal={Commun. ACM},
  year={2000},
  volume={43},
  pages={35-39}
}
COMMUNICATIONS OF THE ACM August 2000/Vol. 43, No. 8 35 In this artcle, we concentrate on three examples of personalization: My Yahoo!, Yahoo! Companion, and Inside Yahoo! Search. My Yahoo! (my.yahoo.com) is a customized personal copy of Yahoo!. Users can select from hundreds of modules, such as news, stock prices, weather, and sports scores, and place them… CONTINUE READING

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