The business of black beauty: social entrepreneurship or social injustice?

  title={The business of black beauty: social entrepreneurship or social injustice?},
  author={Simone T. A. Phipps and Leon C. Prieto},
  journal={Journal of Management History},
Purpose This paper aims to examine the black beauty industry from a historical perspective and consider the fairness heuristic theory to determine if organisations in this industry are engaging in and promoting social entrepreneurship or contributing to social injustice. The paper explores the work of Annie Turnbo-Malone and Madame C.J. Walker, pioneers and stalwart entrepreneurs in the black beauty business, to discuss the controversial issue. Current and future applications are also… Expand
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