The business and dynamics of free-to-play social-casual game apps

@inproceedings{Hughes2012TheBA,
  title={The business and dynamics of free-to-play social-casual game apps},
  author={Thomas Hughes and Michael Cusumano's},
  year={2012}
}
The rapid growth of social media platforms, specifically Facebook, has caused startup firms to develop new business models based on social technologies. By leveraging the Facebook platform, new entertainment companies making free-to-play social-casual games have created a multi-billion dollar market for virtual goods, a revenue model in which the core product is given away for free and ancillary goods are sold on top of it. Zynga, the most successful firm in this space, held the largest initial… CONTINUE READING

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