The building blocks of drinking experience across men and women: A case study with craft and industrial beers.

Abstract

In today's market, every product seems to be marked by the label of "experience". It is expected that successful products give the consumer "extraordinary experiences". The research in consumption experience is growing, but much work still needs to be done to understand the food and beverage experience. A qualitative study was conducted using contextual… (More)
DOI: 10.1016/j.appet.2017.05.026

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