The branding of community supported agriculture: Myths and opportunities

@inproceedings{White2015TheBO,
  title={The branding of community supported agriculture: Myths and opportunities},
  author={Ted White},
  year={2015}
}
Since the mid-1980s, participants in community supported agriculture (CSA) have promoted, proliferated, and adapted the CSA model, resulting in CSAs gaining popularity as a trusted “brand.” They have developed and expanded CSA by pursuing common branding strategies, such as building name recognition, differentiating the brand from other farm and food producers, and developing CSA narratives and mythologies with positive associations that attract advocates. However, CSA has not been branded via… CONTINUE READING

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