The branding consultant ’ s recommendation for the re-branding of Oldham town : Weighing in on the conceptual fit

@inproceedings{Feather2016TheBC,
  title={The branding consultant ’ s recommendation for the re-branding of Oldham town : Weighing in on the conceptual fit},
  author={Denis Feather and Nadio Granata},
  year={2016}
}
  • Denis Feather, Nadio Granata
  • Published 2016
The rebranding of Oldham is a positional shift in the perception and strategic image of the town. The commissioning of a consultant to handle this critical aspect of the renewal of the town was meant to usher in a new era for the town and the borough at large. Oldham’s history presents a mixed picture of world dominance, subsequent dilapidation and chaos. The heydays of king cotton vanished over time culminating in economic meltdown and then ultimately 2001 race confrontations. The study… CONTINUE READING