The bigger they come, the harder they fall: The paradoxical effect of regulatory depletion on attitude change

@article{Petrocelli2015TheBT,
  title={The bigger they come, the harder they fall: The paradoxical effect of regulatory depletion on attitude change},
  author={John V. Petrocelli and Sally A. Williams and Joshua J. Clarkson},
  journal={Journal of Experimental Social Psychology},
  year={2015},
  volume={58},
  pages={82-94}
}

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