The attractiveness of enriched and impoverished options: culture, self-construal, and regulatory focus.

Abstract

The authors propose that there is a systematic impact of a person's activated self-construal (interdependent vs. independent) on the evaluation of enriched and impoverished options. This hypothesis is tested using a cross-country comparison of participants from China and the United States (Study 1) and by priming self-construal (Study 2) and regulatory… (More)

Cite this paper

@article{Zhang2007TheAO, title={The attractiveness of enriched and impoverished options: culture, self-construal, and regulatory focus.}, author={Yinlong Zhang and Vikas Mittal}, journal={Personality & social psychology bulletin}, year={2007}, volume={33 4}, pages={588-98} }