The associative basis of contingent color aftereffects.

  title={The associative basis of contingent color aftereffects.},
  author={Shepard Siegel and Lorraine G. Allan and T Eissenberg},
  journal={Journal of experimental psychology. General},
  volume={121 1},
According to a conditioning analysis of the orientation-contingent color aftereffect (McCollough effect, ME), orientation stimulus (grids) become associated with color. Contrary to this interpretation are reports that simple forms cannot be used to elicit illusory color and that the ME is not degraded by decreasing the grid-color correlation. The present results indicate: (a) Form stimuli can contingently elicit color aftereffects; (b) even a non-patterned stimulus--the lightness of a frame… CONTINUE READING

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