The assessment of usability of electronic shopping: A heuristic evaluation

@article{Chen2005TheAO,
  title={The assessment of usability of electronic shopping: A heuristic evaluation},
  author={Sherry Y. Chen and Robert D. Macredie},
  journal={Int J. Information Management},
  year={2005},
  volume={25},
  pages={516-532}
}
Today there are thousands of electronic shops accessible via the Web. Some provide user-friendly features whilst others seem not to consider usability factors at all. Yet, it is critical that the electronic shopping interface is userfriendly so as to help users to obtain their desired results. This study applied heuristic evaluation to examine the usability of current electronic shopping. In particular, it focused on four UK-based supermarkets offering electronic services: including ASDA… CONTINUE READING
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