The art of packaging: An investigation into the role of color in packaging, marketing, and branding

@inproceedings{Mohebbi2014TheAO,
  title={The art of packaging: An investigation into the role of color in packaging, marketing, and branding},
  author={Behzad Mohebbi},
  year={2014}
}
  • Behzad Mohebbi
  • Published 2014
  • Business
  • Packaging, Marketing, Branding, Color, Psychology of Colors The purpose of this study is to contribute to the existing research in the field of packaging and marketing and shed more light on the psychology of colors and their effect on packaging and marketing. Nowadays, packaging is proved to be one of the significant factors in the success of promoting product sale. However, there is a perceived gap with respect to the different aspects of packaging, in particular the graphics, design, and… CONTINUE READING

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