The archive and the processor: The internal logic of Web 2.0

  title={The archive and the processor: The internal logic of Web 2.0},
  author={Robert W. Gehl},
  journal={New Media \& Society},
  pages={1228 - 1244}
  • R. Gehl
  • Published 13 May 2011
  • Computer Science
  • New Media & Society
In Web 2.0, there is a social dichotomy at work based upon and reflecting the underlying Von Neumann Architecture of computers. In the hegemonic Web 2.0 business model, users are encouraged to process digital ephemera by sharing content, making connections, ranking cultural artifacts, and producing digital content, a mode of computing I call ‘affective processing.’ The Web 2.0 business model imagines users to be a potential superprocessor. In contrast, the memory possibilities of computers are… 

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