The application of physiological observation methods to emotion research

@inproceedings{Chamberlain2007TheAO,
  title={The application of physiological observation methods to emotion research},
  author={Laura Chamberlain and Amanda J. Broderick},
  year={2007}
}
Purpose – The purpose of this paper is to examine consumer emotions and the social science and observation measures that can be utilised to capture the emotional experiences of consumers. The paper is not setting out to solve the theoretical debate surrounding emotion research, rather to provide an assessment of methodological options available to researchers to aid their investigation into both the structure and content of the consumer emotional experience, acknowledging both the conscious and… CONTINUE READING

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