The application of Facebook to crisis communication management : a case study of Malaysia airlines

@inproceedings{Adebayo2017TheAO,
  title={The application of Facebook to crisis communication management : a case study of Malaysia airlines},
  author={Olagunju Adebayo},
  year={2017}
}
Our world is being jolted more increasingly by news of crisis and chaos happening globally; from natural disasters to man-made catastrophes, political revolutions and terrorism to economic woes and corporate crisis all making the headlines. Technological innovations like the social media plays a huge role in crisis communication and management of these occurrences, and allows dialogue between the audience and those effected and affected by the occurrence. The advancement in the use of social… CONTINUE READING