The appeal of Reality Television For Teen and Pre-Teen Audiences

  title={The appeal of Reality Television For Teen and Pre-Teen Audiences},
  author={A. Patino and Velitchka D. Kaltcheva and M. F. Smith},
  journal={Journal of Advertising Research},
  pages={288 - 297}
  • A. Patino, Velitchka D. Kaltcheva, M. F. Smith
  • Published 2011
  • Sociology
  • Journal of Advertising Research
  • ABSTRACT With the continued popularity of reality television among young viewers, it is vital to identify pre-teen and teen audiences who not only watch a reality program but have a high level of connectedness to it. Connectedness extends beyond just viewing the program and involves further engagement—posting on social networking sites, for instance, or buying products placed on the show. The authors report on a study that incorporated a national Harris Online survey of 1,098 preteens and teens… CONTINUE READING
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