The antecedents of client loyalty in business-to-business ( B 2 B ) electronic marketplaces

@inproceedings{Janita2015TheAO,
  title={The antecedents of client loyalty in business-to-business ( B 2 B ) electronic marketplaces},
  author={M. Soledad Janita and Francisco Javier Miranda},
  year={2015}
}
a r t i c l e i n f o The globalization of economic activity and the emergence of the Internet have led to the appearance of a new model of business-to-business (B2B) known as the electronic B2B market or e-marketplace which facilitates the establishment of marketing relationships between buyers and sellers. In view of the limited research in this area, the present study examines the elements that may influence client (i.e., user) loyalty in this context. The basis of the study is an analysis… CONTINUE READING