The anchoring effect in business intelligence supported decision-making

  title={The anchoring effect in business intelligence supported decision-making},
  author={Feng-Yu Ni and David Arnott and Shijia Gao},
  journal={Journal of Decision Systems},
  pages={67 - 81}
ABSTRACT This article reports on a study that is part of a larger project on how Business intelligence (BI) can effectively support a range of decisions made by different decision-makers through the lens of behavioural economics. This study examines one cognitive bias, the anchoring effect. A laboratory experiment was conducted where participants used a BI system to make a forecast. Two anchors with the same value were presented; a spurious anchor and a plausible anchor. We were interested if… 

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