The analysis on credit hypes in C-C e-commerce market in China

@article{Peng2009TheAO,
  title={The analysis on credit hypes in C-C e-commerce market in China},
  author={Hui Peng and Xiao-Bin Feng},
  journal={2009 2nd IEEE International Conference on Computer Science and Information Technology},
  year={2009},
  pages={314-318}
}
The rapid growth of C-C e-commerce in China attracts more and more people entering the market. In order to achieve a desired credit level and create enough transactions in a short time, many sellers choose to manipulate their reputation. This paper analyses the three methods of credit hypes exist in China: low value transaction, colluding transaction, manipulating in agreement with professional manipulator. Through establishing the model of seller's expected earning with hype probability under… CONTINUE READING

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Factors Affecting Online Purchase Behavior: Implications to Improve the Existing Credit Rating System

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