The analysis of product placement marketing's operation and evaluation system

Abstract

In recent years, product placement, as a new and effective marketing method, gets a rapid development and arouses more and more attention. The Product placement has advantages of strong information concealment, well permeate sex, weak brand characteristic, and accept on one's own initiative and so on that it will certainly become the development trend of… (More)

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Cite this paper

@article{Lv2010TheAO, title={The analysis of product placement marketing's operation and evaluation system}, author={Rongsheng Lv and Feng Gong}, journal={The 2nd International Conference on Information Science and Engineering}, year={2010}, pages={3208-3211} }