The affective regulation of cognitive priming.

  title={The affective regulation of cognitive priming.},
  author={Justin Storbeck and Gerald L. Clore},
  volume={8 2},
Semantic and affective priming are classic effects observed in cognitive and social psychology, respectively. The authors discovered that affect regulates such priming effects. In Experiment 1, positive and negative moods were induced before one of three priming tasks; evaluation, categorization, or lexical decision. As predicted, positive affect led to both affective priming (evaluation task) and semantic priming (category and lexical decision tasks). However, negative affect inhibited such… CONTINUE READING

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