The advocacy continuum: Towards a theory of advocacy in journalism

  title={The advocacy continuum: Towards a theory of advocacy in journalism},
  author={Caroline Fisher},
  pages={711 - 726}
  • C. Fisher
  • Published 1 August 2016
  • Political Science
  • Journalism
The goal of advocacy is commonly used to distinguish journalism from public relations practice. At the same time, there is a strong tradition of advocacy reporting in journalism that weakens this point of distinction. In an attempt to reconcile this apparent contradiction, this article draws on the concept of a continuum to explain extremes in journalism practice and ‘contingency theory’ in public relations, which posits a range of variables can influence the degree of advocacy adopted by… 
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