The active control of prejudice: unpacking the intentions guiding control efforts.

  title={The active control of prejudice: unpacking the intentions guiding control efforts.},
  author={E. Ashby Plant and Patricia G. Devine},
  journal={Journal of personality and social psychology},
  volume={96 3},
To date, there is little direct evidence that people who are motivated to respond without prejudice actively work to reduce their prejudice. The authors explored people's efforts to control prejudice for an upcoming interracial interaction. They proposed that people who were motivated to respond without prejudice should exert effort to control prejudice but that their efforts should reflect the intentions underlying their motivation. Behavioral evidence was provided across 3 studies supporting… CONTINUE READING

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