The active audience: spectatorship, social relations and the experience of cinema in India

  title={The active audience: spectatorship, social relations and the experience of cinema in India},
  author={Lakshmi Srinivas},
  journal={Media, Culture \& Society},
  pages={155 - 173}
  • L. Srinivas
  • Published 1 March 2002
  • Art
  • Media, Culture & Society
Mainstream audiences of popular Indian cinema adopt a participatory and interactive style of viewing. In cinema theaters viewers frequently cheer and whistle, shout out to characters on-screen, throw coins at the screen in appreciative display and sing along with the soundtrack. Audience members are known to criticize a film or protest about viewing conditions by ripping up upholstered seating with razor blades and knives. The overtly participatory and interactive style of Indian audiences… 
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