• Corpus ID: 53766561

The Whole-Brain State and its Applications for International Business and Sustainable Success

@inproceedings{Fannin2012TheWS,
  title={The Whole-Brain State and its Applications for International Business and Sustainable Success},
  author={Jeffrey L. Fannin and Robert M. Williams},
  year={2012}
}
At first glance, neuroscience and business may seem an odd juxtaposition. However, the neuroscience of consciousness provides some understanding of the interrelatedness of subconscious belief patterns that drive behavior and affect optimal decisions by business leaders, as well as overall performance in business. Our thoughts and beliefs, i.e. our mindsets, drive our actions and create the results we are getting. This paper presents research that clearly links the mind/brain interface… 
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