The Visual Image and the Political Image: A Review of Visual Communication Research in the Field of Political Communication

  title={The Visual Image and the Political Image: A Review of Visual Communication Research in the Field of Political Communication},
  author={Daniel J. Schill},
  journal={Review of Communication},
  pages={118 - 142}
  • D. Schill
  • Published 1 April 2012
  • Art
  • Review of Communication
Visual symbols have long been a central component of political communication, and their importance has increased as the visual medium of television has become the dominant source of political information. Politicians understand the significance of visuals and work equally hard to construct effective image bites as they do powerful sound bites. In short, visual images play a central role in constructing political images. Despite their central position in political communication, scholars have… 

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