The Visual-Cognitive Model for Internet Advertising in Online Market Places

Abstract

Social media and online firms are currently facing severe challenges generating revenue through online banner ads, and for two decades, current studies in the information systems, advertising, and marketing literature have shown that online banner ad click-through rates are decreasing steadily (Idemudia, 2014; Idemudia et al., 2007; Li et al., 2012). To… (More)
DOI: 10.4018/ijom.2014070103