The Virtues of 'Blue Sky' Projects: How Lunar Design Taps into the Power of Imagination

@inproceedings{Andriopoulos2005TheVO,
  title={The Virtues of 'Blue Sky' Projects: How Lunar Design Taps into the Power of Imagination},
  author={Constantine Andriopoulos and Manto Gotsi},
  year={2005}
}
In an era of globalization, intense competition and unpredictability, organizational creativity is increasingly important and, hence, tapping into the power of imagination in the work setting is propelled to unprecedented heights. This article explores how imagination is encouraged among employees within a successful NPD consultancy (Lunar Design Inc.) through the processes of ‘initiating’, ‘defining’, ‘imagining’ and ‘implementing’‘blue sky’ projects. Such activities enhance creative thinking… CONTINUE READING

Figures from this paper.