The Virtual Focus Group: A Modern Methodology for Facial Attractiveness Rating

@article{Popenko2012TheVF,
  title={The Virtual Focus Group: A Modern Methodology for Facial Attractiveness Rating},
  author={Natalie A Popenko and Zlatko Devcic and Koohyar Karimi and Brian Jet-Fei Wong},
  journal={Plastic and Reconstructive Surgery},
  year={2012},
  volume={130},
  pages={455e–461e}
}
BACKGROUND Traditional focus groups have been essential to facial aesthetics research. [] Key Method Each facial image was scored on a 10-point Likert scale. Regression analysis compared each approach to the traditional method. RESULTS The methods varied in terms of data accrual time, rater demographics/ages, researcher's accessibility, necessity for subject incentives, researcher labor, and rater effort/accuracy.
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