The Vanishing Marginals, the Bandwagon, and the Mass Media

@article{Goidel1994TheVM,
  title={The Vanishing Marginals, the Bandwagon, and the Mass Media},
  author={R. Goidel and Todd G. Shields},
  journal={The Journal of Politics},
  year={1994},
  volume={56},
  pages={802 - 810}
}
We investigate the degree to which exposure to the mass media results in an increased likelihood to vote for the incumbent (or the winner in open-seat races). We also present experimental evidence demonstrating the influence of electoral expectations in individual--level voting decisions. 
Social information and bandwagon behaviour in voting: an economic experiment
in U.S. Elections
Identifying the bandwagon effect in two-round elections
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