The Value of Dynamic Pricing in Mass Markets

@inproceedings{Faruqui2002TheVO,
  title={The Value of Dynamic Pricing in Mass Markets},
  author={Ahmad Faruqui and Stephen S. George},
  year={2002}
}
Abstract The simpler forms of dynamic pricing, in which prices vary only during extreme supply conditions, may capture many of the economic benefits of real-time pricing, and may be suitable for wide-scale deployment to mass-market consumers, for whom dynamic pricing options have largely been ignored. 

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