The Value Of Personal Information Online: Results From Three Stated Preference Discrete Choice Experiments In The UK

Abstract

This paper proposes the application of a widely used approach, known as stated preference discrete choice experiments, to estimate the value of personal information in three real-life contexts and situations. The paper develops three experiments describing hypothetical situations in which respondents considered varying aspects of their personal information… (More)

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Cite this paper

@inproceedings{Potoglou2013TheVO, title={The Value Of Personal Information Online: Results From Three Stated Preference Discrete Choice Experiments In The UK}, author={Dimitris Potoglou and Sunil Patil and Covadonga Gij{\'o}n and Juan Francisco Palacios and Claudio Feij{\'o}o}, booktitle={ECIS}, year={2013} }