The Use of Social Media by State Health Departments in the US: Analyzing Health Communication Through Facebook

@article{Jha2015TheUO,
  title={The Use of Social Media by State Health Departments in the US: Analyzing Health Communication Through Facebook},
  author={Ayan Jha and Leesa K Lin and Elena Savoia},
  journal={Journal of Community Health},
  year={2015},
  volume={41},
  pages={174-179}
}
The use of social media as a powerful health communication tool is an area of current research interest. Our objective was to describe use of Facebook by State Health Departments (SHDs) in US, and their relationship with CDC’s Behavioral Risk Factor Surveillance System (BRFSS) data. Facebook pages of 34 SHDs were studied over a 200 day period, coding 2597 posts into 19 broad health communication categories. Mean number of Facebook posts per SHD was 76.4 (range 34–133); most frequent topic areas… CONTINUE READING
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