Corpus ID: 21889970

The Use of Grounded Theory Technique as a Practical Tool for Qualitative Data Collection and Analysis

  title={The Use of Grounded Theory Technique as a Practical Tool for Qualitative Data Collection and Analysis},
  author={Japhet Eke Lawrence and Usman A. Tar},
  journal={The Electronic Journal of Business Research Methods},
1. IntroductionOne of the main problems of conducting interpretive qualitative research is to decide an appropriate starting point for the research, and the basic framework within which the data will be collected and analysed. Qualitative studies tend to produce large amounts of data that are not readily amenable to mechanical manipulation, analysis and data reduction (Yin, 1984). It not only generates large amount of data, but it generates data in a non standard format which makes analysis… Expand

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