The Use of Flexible Manufacturing Capacity in Pharmaceutical Product Introductions

@article{Chambers2009TheUO,
  title={The Use of Flexible Manufacturing Capacity in Pharmaceutical Product Introductions},
  author={Chester Chambers and Eli M. Snir and Asad Ata},
  journal={Decision Sciences},
  year={2009},
  volume={40},
  pages={243-268}
}
This work considers the value of the flexibility offered by production facilities that can easily be configured to produce new products. We focus on technical uncertainty as the driver of this value, while prior works focused only on demand uncertainty. Specifically, we evaluate the use of process flexibility in the context of risky new product development in the pharmaceutical industry. Flexibility has value in this setting due to the time required to build dedicated capacity, the finite… CONTINUE READING

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