The Universal and the Global: Contextualising European Ayurvedic Practices

  title={The Universal and the Global: Contextualising European Ayurvedic Practices},
  author={V. Sujatha},
  journal={Society and Culture in South Asia},
  pages={52 - 73}
  • V. Sujatha
  • Published 1 January 2020
  • Political Science
  • Society and Culture in South Asia
Abstract Fifty years ago, South Asian medicines were regarded as ethnomedicines devoid of scientific credibility as they were not verifiable under controlled laboratory conditions. By the 1990s, however, South Asian medicines entered the global health market, specially, Western Europe and North America despite the opposition from scientific lobbies. Ayurveda’s presence in Europe is not comparable to Chinese medicine and is probably fourth or fifth in the scale of importance among other… 
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