The Unexplored Challenges of Television Distribution: The Case of Azteca America

  title={The Unexplored Challenges of Television Distribution: The Case of Azteca America},
  author={Juan Pinon},
  journal={Television \& New Media},
  pages={66 - 90}
  • Juan Pinon
  • Published 1 January 2011
  • Economics
  • Television & New Media
The goal of the Azteca America television network, a new arrival within the U.S. Latino field, has challenged the long-standing duopoly held by Univision and Telemundo. Because the Azteca network was launched with a limited coverage of 18 percent of U.S. Hispanic households, its economic viability depended on the expansion of its coverage through co-opting TV affiliates. The dynamics of television programming distribution remain largely understudied by media studies. The author argues that the… Expand

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