The Two-Step Flow of Communication in Twitter-Based Public Forums

  title={The Two-Step Flow of Communication in Twitter-Based Public Forums},
  author={Sujin Choi},
  journal={Social Science Computer Review},
  pages={696 - 711}
  • Sujin Choi
  • Published 1 December 2015
  • Political Science
  • Social Science Computer Review
This study explores how a piece of information flows in social media–based public forums, whether opinion leaders emerge from this flow of information, and what characteristics opinion leaders have in such forums. Using network analysis and statistical measures to examine two Twitter-based discussion groups centered on political discussions in South Korea, we found that the discussion network was concentrated but relatively inclusive and that the two-step flow of communication model still had… 

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