The Toyota Recall Crisis: Media Impact on Toyota's Corporate Brand Reputation

  title={The Toyota Recall Crisis: Media Impact on Toyota's Corporate Brand Reputation},
  author={David P. Fan and David Geddes and Felix phil. Flory},
  journal={Corporate Reputation Review},
The time trend of public opinion about carmaker Toyota dropped precipitously in early 2010 following a series of quality issues and recalls. The mathematical model of ideodynamics could predict the fall and subsequent rise in Toyota's reputation from coverage of Toyota in blogs, in Internet forums, in print news, and in news websites from 1 January, 2009 through 31 March, 2011. Internet forums represented crowd sourcing in social media. The model performance was high for all these types of… 

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