The Toyota Recall Crisis: Media Impact on Toyota's Corporate Brand Reputation

@article{Fan2013TheTR,
  title={The Toyota Recall Crisis: Media Impact on Toyota's Corporate Brand Reputation},
  author={David P. Fan and David Geddes and Felix phil. Flory},
  journal={Corporate Reputation Review},
  year={2013},
  volume={16},
  pages={99-117}
}
The time trend of public opinion about carmaker Toyota dropped precipitously in early 2010 following a series of quality issues and recalls. The mathematical model of ideodynamics could predict the fall and subsequent rise in Toyota's reputation from coverage of Toyota in blogs, in Internet forums, in print news, and in news websites from 1 January, 2009 through 31 March, 2011. Internet forums represented crowd sourcing in social media. The model performance was high for all these types of… 

Figures and Tables from this paper

THE INFLUENCE OF NEWS COVERAGE ON CORPORATE REPUTATION
Building on the agenda-setting theory, this study investigates the effect of corporations’ visibility and tone in news coverage on reputation. More specifically, we examine the buffering role that
Stakeholder group influence on media reputation in crisis periods
Purpose – The concept of media reputation is a well-documented field in communication research. However, it often remains unclear how the process of reputation formation takes place exactly. The
Understanding Fast Diffusion of Information in the Social Media Environment. A Comparison of Two Cases.
The purpose of this paper is to gain understanding of what factors cause rapid issue spread in social media, to help predict issue growth. The frequency graphics of two issues, Arctic Sunrise and
Volkswagen Emission Crisis - Managing Stakeholder Relations on the Web
TLDR
This research targets the Volkswagen 2015 emission scandal that became public on Sept. 18, 2015 and scrutinized what information was published on VW’s official web sites, Facebook, and Twitter profiles and how the image of the company developed over time among various stakeholders.
Toyota’s Slow Response to Manufacturing Defects Leading to Recalls: Result of Poor Communication Strategy
The recall of vehicles in the automobile industry is not limited to any particular company. Recalls most often have been attributed to defective parts supplied by tier one and tier two suppliers.
Estimating the Weights of Media Tonalities in the Measurement of Media Coverage of Corporations
This study estimates the weights of media tonalities in the measurement of media coverage of corporations by using linear regression analysis. Two new measures—Three Factor Media Favorability (TFMF)
Companies and the media: Content, causes, and consequences of news about large corporations
In this study, we investigated the public debate in the Netherlands about third-party airport risk by analyzing 17 years of media discourse in two quality newspapers from May 1, 1992 to May 31, 2009.
Disappearing Errors in a Conversion Model
TLDR
This chapter presents ideodynamic predictions for opinion time series about the Toyota car manufacturer calculated from daily Twitter scores over two and half years, and shows how errors in message measurements disappear with time so that predicted opinion values gradually become unaffected by past measurement errors.
Impact of Message Convergence on Organizational Reputation: An Examination of Organizational Crisis Communication on Facebook
Studies on organizational crisis communication via social media have mainly focused on the effects of messages from one source, organizations. Little is known about the interaction effects of
Does the Media’s Anti-Western Bias Affect its Portrayal of NGOs in the Muslim World? Assessing Newspapers in Pakistan
The media has a major influence on public opinions and legitimacy for NGOs, which can have a serious impact on the effectiveness of NGOs’ programs. However, media biases often affect the framing of
...
1
2
3
4
...

References

SHOWING 1-10 OF 44 REFERENCES
Agenda-setting Effects of Business News on the Public's Images and Opinions about Major Corporations
Although the agenda-setting effects of the news media on people's attention to, comprehension of, and opinions about topics in the news primarily have been studied in political communication
The Relationship between Firms’ Media Favorability and Public Esteem
This paper introduces unpacks media favorability into two dimensions and investigates their relationship with firms‘ public esteem. A firm‘s focal media favorability refers to the overall evaluation
Predictions of the Bush-Clinton-Perot Presidential Race from the Press
This paper uses the ideodynamic model to assess the impact of persua sive messages on candidate preference in the 1992 presidential election. The methodology is based on approaches common to the
Using Time Series Analysis to Measure Intermedia Agenda-Setting Influence in Traditional Media and Political Blog Networks
Using time series analysis to gauge intermedia agenda setting in a sample of eighteen U.S. political blogs, two elite traditional news entities, and their eleven political newsroom blogs across three
Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation
Previous research has assumed uniform effects of the news media's influence on corporate reputation. This study uses theories of media system dependency and ‘need for orientation’ to examine
News That Matters: Television and American Opinion
Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news
Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election
This study examined whether the candidate-controlled public relations tools of political ads and candidate blogs were successful in influencing the issue and news agenda of the major television news
Intermedia Influences Among Ghanaian Online and Print News Media
Four major publications in Ghana (Daily Graphic, Daily Guide, Ghana News Agency [GNA], and Ghanaweb) were used to investigate intermedia agenda-setting relationships in Africa’s emerging era of
First-level and second-level intermedia agenda-setting among major news websites
This study investigates the extent to which major news websites influence one another's issue agendas and attribute agendas on main posting areas. To contribute to the generalization of intermedia
Misunderstanding the Nature of Company Performance: The Halo Effect and other Business Delusions
Much popular thinking in the business world is shaped by delusions—fundamental errors of judgment that distort our understanding about company performance. One of the most important delusions is the
...
1
2
3
4
5
...