The Tourist Stereotype Model: Positive and Negative Dimensions

  title={The Tourist Stereotype Model: Positive and Negative Dimensions},
  author={V. Tung and B. King and Serene Tse},
  journal={Journal of Travel Research},
  pages={37 - 51}
This research proposes a measurement model to evaluate tourist stereotypes. Study 1 assesses the positive and negative tourist stereotypes that Hong Kong residents hold toward Chinese outbound tourists by connecting previous research on stereotypes from the Princeton Trilogy and from the stereotype content model. Six positive stereotypes were identified across two dimensions (i.e., Approachable: friendly, sincere, and good; and Competent: intelligent, industrious, and competent) as well as six… Expand

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