The Thing and I: Understanding the Relationship Between User and Product

@inproceedings{Hassenzahl2005TheTA,
  title={The Thing and I: Understanding the Relationship Between User and Product},
  author={Marc Hassenzahl},
  booktitle={Funology, 2nd ed.},
  year={2005}
}
We currently witness a growing interest of the Human-Computer Interaction (HCI) community in user experience. It has become a catchphrase, calling for a holistic perspective and an enrichment of traditional quality models with non-utilitarian concepts, such as fun (Monk & Frohlich, 1999; Draper, 1999), joy (Glass, 1997), pleasure (Jordan, 2000), hedonic value (Hassenzahl, 2002a) or ludic value (Gaver & Martin, 2000). In the same vein, literature on experiential marketing stresses that a product… CONTINUE READING
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