The Thermometer of Social Relations

@article{Ijzerman2009TheTO,
  title={The Thermometer of Social Relations},
  author={H. Ijzerman and G{\"u}n R. Semin},
  journal={Psychological Science},
  year={2009},
  volume={20},
  pages={1214 - 1220}
}
“Holding warm feelings toward someone” and “giving someone the cold shoulder” indicate different levels of social proximity. In this article, we show effects of temperature that go beyond these metaphors people live by. In three experiments, warmer conditions, compared with colder conditions, induced (a) greater social proximity, (b) use of more concrete language, and (c) a more relational focus. Different temperature conditions were created by either handing participants warm or cold beverages… 
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325 Citations
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