The Theory of Monopolistic Competition , Marketing ’ s Intellectual History , and the Product Differentiation Versus Market Segmentation Controversy

@inproceedings{Hunt2011TheTO,
  title={The Theory of Monopolistic Competition , Marketing ’ s Intellectual History , and the Product Differentiation Versus Market Segmentation Controversy},
  author={S. D. Hunt},
  year={2011}
}
Edward Chamberlin’s theory of monopolistic competition influenced greatly the development of marketing theory and thought in the 1930s to the 1960s. Indeed, marketers held the theory in such high regard that the American Marketing Association awarded Chamberlin the Paul D. Converse Award in 1953, which at the time was the AMA’s highest honor. However, the… CONTINUE READING