The Testifying Subject: Reliability in Marketing, Science, and Law at the End of the Age of Barnum

  title={The Testifying Subject: Reliability in Marketing, Science, and Law at the End of the Age of Barnum},
  author={Michael Pettit},
In his expose of popular hoaxes and delusions, Humbugs of the World (1866), the showman P. T. Barnum related an incident that took place late into his tenure as owner of the American Museum. Barnum had acquired a white whale off the coast of Labrador and kept it in an immense water tank in the basement of his New York City museum. A “Yankee” woman, whom he suggested was a fairly typical attendee, simply refused to believe that the whale was real. Having heard of Barnum’s reputation for… 


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