The Sydney 2000 Olympic Games Bid: Marketing Indigenous Australia for the Millennium Games

  title={The Sydney 2000 Olympic Games Bid: Marketing Indigenous Australia for the Millennium Games},
  author={Leanne White},
  journal={The International Journal of the History of Sport},
  pages={1447 - 1462}
  • Leanne White
  • Published 9 June 2011
  • Political Science
  • The International Journal of the History of Sport
The almost universal reaction across Australia to the 1993 announcement that Sydney would host the 2000 Olympic Games was one of elation. Since the bid launch in 1990, the city of Sydney and the nation had been urged to ‘Share the Spirit’ and maintain enthusiasm for the possibility of hosting the Millennium Olympics. The bid campaign appeared to be a carefully orchestrated blend of government rhetoric and public relations spin with an emphasis on the important place of Australia's Aboriginal… 

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