The Supermarket Revolution in the Balkan Countries : The Case of Serbia

  title={The Supermarket Revolution in the Balkan Countries : The Case of Serbia},
  author={Koviljko Lovre and Tatjana Papic Brankov},
  • Koviljko Lovre, Tatjana Papic Brankov
  • Published 2015
In this paper, we have analyzed the modern grocery retail trends in Serbia in the transition process as well as its influence on the end consumer. Our research has shown that the retail market in Serbia is still immature, as it is of low concentration; it has poor format structure and underrepresented private label market share. The supermarket revolution has so far not brought any benefits to the consumers in the sense of lowering food prices. Compared to the base year (20042006=100), in the… CONTINUE READING

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