The Success Levers for Europe: The Cranfield Executive Competences Survey

@inproceedings{Kakabadse1993TheSL,
  title={The Success Levers for Europe: The Cranfield Executive Competences Survey},
  author={Andrew Kakabadse},
  year={1993}
}
Outlines the results of research into the strategic concerns of top management in mid‐ to large‐size European corporate organizations. Four key levers for the successful management of international business have been identified. It is important to: create a high quality dialogue within the top management group; reach agreement as to what sales and marketing mean for the business; handle correctly the planning and target‐setting process; manage carefully sensitive interfaces across Europe… CONTINUE READING