The Subjective Precision of Computers: A Methodological Comparison with Human Coding in Content Analysis
@article{Conway2006TheSP,
title={The Subjective Precision of Computers: A Methodological Comparison with Human Coding in Content Analysis},
author={Mike Conway},
journal={Journalism \& Mass Communication Quarterly},
year={2006},
volume={83},
pages={186 - 200}
}With the increased sophistication and speed of computers, fewer text content analysis projects utilize traditional human coding. This methodological case study was designed to compare results of human versus computer-assisted coding using the same data set. The two processes yielded significantly different results in a content analysis of newspaper coverage of a political campaign. In computer-assisted coding, several subjective steps must be taken to adapt the content to the program. Those…
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