The Subjective Precision of Computers: A Methodological Comparison with Human Coding in Content Analysis

@article{Conway2006TheSP,
  title={The Subjective Precision of Computers: A Methodological Comparison with Human Coding in Content Analysis},
  author={M. Conway},
  journal={Journalism & Mass Communication Quarterly},
  year={2006},
  volume={83},
  pages={186 - 200}
}
  • M. Conway
  • Published 2006
  • Sociology
  • Journalism & Mass Communication Quarterly
  • With the increased sophistication and speed of computers, fewer text content analysis projects utilize traditional human coding. This methodological case study was designed to compare results of human versus computer-assisted coding using the same data set. The two processes yielded significantly different results in a content analysis of newspaper coverage of a political campaign. In computer-assisted coding, several subjective steps must be taken to adapt the content to the program. Those… CONTINUE READING
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